As an official partner of the European Commission’s European Week of Sport, Toy Industries of Europe (TIE) put play in...
In the lead up to Universal Children’s Day on 20 November, TIE will be running a digital campaign to raise awareness about the benefits of play for children. In the context of the 30th Anniversary of the UN Convention on the Rights of the Child, the campaign will celebrate children’s right to play.
We are delighted that the Commission has – besides sport - recognised play as a key way to get the EU’s youngest citizens moving, and has accepted us as a partner in spreading the #beactive message during the EWoS.
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Toy Industries of Europe
As the voice of reputable toy manufacturers in in the EU, Toy Industries of Europe (TIE) and its members know just how important play is in children’s lives. We actively work to champion this knowledge with European and national policymakers. You can find out more about the benefits of play in the play4 section of this website.