Celebrating the First International Day of Play
Tomorrow is a landmark day for play. It is the first-ever International Day of Play adopted by the United Nations. This occasion is a significant milestone in the recognition of this fundamental right for every child. Play is a cornerstone of childhood that helps kids build strength, confidence and important life skills. 
Five toys that were an antidote to COVID anxiety
The couple of years when we were at the height of COVID were stressful, to say the least. It’s still having a big impact on our lives but, at the time of writing (fingers crossed), we are no longer planning around lockdowns.
Towards a hybrid future for play: integrating digital and physical experiences
Children are growing up surrounded by technology from an early age. Smartphones, tablets, and gaming consoles offer captivating experiences that can entertain, educate, and connect. In today’s digital age, where screens and algorithms compete for attention, the role of toys and play experiences may seem uncertain.

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Toy Industries of Europe

As the voice of reputable toy manufacturers in in the EU, Toy Industries of Europe (TIE) and its members know just how important play is in children’s lives. We actively work to champion this knowledge with European and national policymakers. You can find out more about the benefits of play in the play4 section of this website.

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